Dulce Et Decorum Est The Charge of the Light Brigade...

War is a subject that often stirs upon many emotions with those directly or indirectly involved. It may bring tears, memories of suffering and loneliness, struggles, or victories. Such disturbance of peace has wounded and killed many souls. It is on the battlefield we see the most hideous side of human nature, for every soldiers only objective on the battlefield is to survive and win. Many people have opposing views about wars which may have been developed over time based on many factors such as family upbringing, culture, political views, or personal experiences. In the two poems studied, Wilfred Owens Dulce et Decorum est and Alfred, Lord Tennysons The Charge of the Light Brigade, war has been described with completely opposing†¦show more content†¦Charge for the guns, he said: Into the valley of Death Rode the six hundred. (Tennyson, 1-8) The use of repetition in this quotation assisted in giving a sense of anticipation as well as creating a vivid imagery of the bravery o f the soldiers, and building up tension as they move forward into the valley of Death. Not only do Owens and Tennysons depictions of war differ immensely, their views on a soldiers deaths hold opposing views as well. Owen describes the unsightly view of the soldiers death with a variety of metaphors and similes while Tennyson portrays a soldiers death as a glorifying and honourable event that would be perpetually celebrated. Owens poem conveys the distress of witnessing a soldiers death with tremendous details, And watch the white eyes writhing in his eyes, His hanging face, like a devils sick of sin; If you could hear, at every jolt, the blood Come gargling from the froth-corrupted lungs, Obscene as cancer, bitter as the cud Of vile, incurable sores on innocent tongues. (Owen, 19-24) Once again Owen successfully created an emotional and meticulous imagery of the soldiers death by illustrating a strong mental image of the soldier squirming in agonizing pain. The metaphors obscene as cancer and bitter as cud instinctively connects the dreadfulShow MoreRelatedDulce Et De corum Est The Charge Of The Light Brigade - Poem Comparing And Contrasting Essay1156 Words   |  5 PagesMany people have opposing views about wars which may have been developed over time based on many factors such as family upbringing, culture, political views, or personal experiences. In the two poems studied, Wilfred Owens Dulce et Decorum est and Alfred, Lord Tennysons The Charge of the Light Brigade, war has been described with completely opposing views. In the former, Owen describes war as a horrifying and inglorious event with men in war being grim and sorrowful while the soldiers died devastatinglyRead MoreDulce Et Decorum Est And The Charge Of The Light Brigade740 Words   |  3 PagesExperience of Battle In this essay, I will be analyzing the two different poems â€Å"Dulce Et Decorum Est† and â€Å"The charge of the Light Brigade†. While reading and analyzing these poems I will be comparing and contrasting the difference between the two poems and also determining the poet’s literary devices to make the point of both authors. War is a sorted out exertion by a legislature or other vast association to stop or annihilation something that is seen as perilous or awful. It is for the mostRead MoreThe Tradition Of War Poetry Essay2221 Words   |  9 Pages The Tradition Of War Poetry By comparing and contrasting a selection of war poems consider the ways in which attitudes to war have been explored and expressed. When considering poetry written post 1900 concentrate on a selection of poems written by Wilfred Owen. Humans have turned to poetry in many different instances as a way of expressing them selves, using the best combination of words, in the best order to express exactly how they are feeling at that moment.

Regulations of Financial Markets and Global Financial...

gula Regulation of Financial Markets BA (Hons) Business Management Word Count: 2750 ------------------------------------------------- Q: Explain the main reasons why financial markets are regulated? To what extent do you think that recent problems in the financial markets are the result of too little regulation? Introduction: Since the inception of this world, people are following rules in one way or the other. Every aspect of our lives follows a pattern. The best patterns and practices are developed in to rules. If there are no rules, there will be chaos everywhere and catastrophe ready to strike at any moment. To keep our lives peaceful and in order, we follow rules. Some of them are set by us and some by law experts and†¦show more content†¦Financial markets and institutions help to shape the corporate and financial structure of the country. Therefore to keep the economy of the country stable, regulations are implemented. Regulations ensure fair disclosure of information to all the entities involved in a financial transaction (Pilbeam, 1998). Without regulations, one entity can have more information and it can take illicit advantage from that information. To ensure fair dealing and to prevent other entities from exposure to risk, regulations are imposed which ensure that all necessary information is disclosed prior to the transaction taking place. Market Failures and Crisis: Regulations of financial institutions have always followed financial crisis and failures. Market failures and crisis are the primary triggers of that lead to the development of regulations of financial markets and institutions (Howells and Bain, 2004). Although regulations cannot completely prevent the markets from failure, they can reduce the risk (Pilbeam, 1998). Causes of Market Failures and Crisis: The failure and crisis in the financial markets and institutions can be caused by many factors. One can be inefficient allocation of resources (Pilbeam, 1998). Every operation of financial institutions includes monetary transactions. Whenever there is a shortage of money; crisis start. Therefore for all the operations of financial markets and institutions sufficientShow MoreRelatedDiscuss the Importance of Ethics in Business in Light of the Recent Global Financial Crisis (Gfc)1119 Words   |  5 PagesThe 2008 global financial crisis has affected today’s economy severely based on the collapses on issues such as immoral practices, governance, regulations, enterprise ethics. Factors to consider with the collapse that lead to the financial crisis is the dangerous outcomes that financial companies were not foreseen in advanced of borrowing mortgages for the companies. The change of ethics through enterprises demonstrate how business approaches to ethics over the past years where ethics is seen inRead MoreThe Global Financial Crisis Of Broward College920 Words   |  4 PagesResearch Paper: The Global Financial Crisis Michelle Beira Broward College There have been few financial crises in the United States. The Global Financial Crisis of 2008 to 2009 was the most recent and before that was The Great Depression of the 1930s. The Global Financial Crisis actually began in 2007 when prices of homes tanked. It not only affected the U.S. but it also affected economies overseas. The entire investment banking industry, some of the biggest insurance companies, enterprisesRead MoreThe World Experienced A Tremendous Financial Crisis Essay1131 Words   |  5 Pagestremendous financial crisis which rooted from the U.S housing market; moreover, it is considered by many economists as one of the worst recession since the Great Depression in 1930s. After posing a huge effect on the U.S economy, the financial crisis expanded to Europe and the rest of the world. It brought governments down, ruined economies, crumble financial corporations and impoverish individual lives. For example, the financial crisis has resulted in the collapse of massive f inancial institutionsRead MoreFactors Responsible For The Global Financial Crisis1430 Words   |  6 Pageslook at the factors responsible for the global financial crisis in 2008-09 which started in US and later spread across the world. By now, a lot of studies have been done on the global financial crisis of 2008. We explain briefly the role of the financial engineering which leads to combination of various financial securities, the actual risk of which is not clearly assessed and hence leading to the financial crisis. There were also some serious lapses in regulation and failure of the rating agencies inRead MoreEssay on Overview of the Recent Financial Crisis in the US1468 Words   |  6 Pages1. Introduction The financial crisis started in the USA because of subprime mortgage crisis in 2007. As a consequence of it, a credit crunch was originated and it quickly spread from the real state sector to other sectors, and furthermore, from USA to other countries. This caused a series of financial and economic crises like the collapse of housing markets in Europe, the global stock markets, global financial systems and markets, along with a lot of large banks and financial institutions, as (SunRead MoreThe Global Financial Crisis And The Crisis Essay1244 Words   |  5 PagesIntroduction The Global Financial Crisis, also known as The Great Recession, broke out in the United States of America in the middle of 2007 and continued on until 2008. There were many factors that contributed to the cause of The Global Financial Crisis and many effects that emerged, because the impact it had on the financial system. The Global Financial Crisis started because of house market crash in 2007. There were many factors that contributed to the housing market crash in 2007. These factorsRead MoreThe Effect of Recent Financial Crisis and Regulatory Implications in Asia1532 Words   |  7 Pageseducation. Now on the larger scale is the impact on the institutional level of the global financial crisis. The financial crisis began in United States in 2007 and spread to other countries. The crisis was triggered by a liquidity shortfall in United States banking system and resulted to the collapse of financial institutions. Asia is one major continent in which the recent financial crisis had spread. The impact of the crisis had far reaching effects on the economy of Asia than many people had anticipatedRead MoreThe Term Global Financial Crisis (Gfc) Refers To The Financial1745 Words   |  7 PagesThe term Global Financial Crisis (GFC) refers to the financial crisis of 2008-2009 that, according to leading economists, is the worst financial crisis since the Great Depression (Eigner, 2015). The crisis began in 2007 due to a mortgage market failure in the United States and in the following year, with the collapse of the Lehman Brothers investment bank, advanced into an international banking c risis, which then developed into a global economic crisis, The Great Recession (Williams, 2010). ThisRead MoreHow Failures in Financial Engineering Influenced the Recent Financial Crisis1303 Words   |  6 Pagesfailures in financial engineering and Corporate Governance have been closely related with the recent Global Financial Crisis is carried out. The Real Estate Bubble in 2006 leaded to the Subprime Mortgage Crisis in 2007 which expanded from the United States to the whole world generating the biggest financial crisis since the Great Depression of the 1930s. There are multiple factors that originate a crisis like this, and will be explained and analysed later, but in order to understand the global economicRead MoreThe Global Financial Crisis and The Regulation of Investment Banks1154 Words   |  5 PagesLessons of GFC for the regulation of Investment Bank Investment Banks enable individuals, institutions such companies, governments to raise capital by offering underwriting services or working as an agents of the client in offering securities or in both roles. Investments banks play a very important role in stimulating investments in the United States both from individuals and corporate. The global financial environment has over the last decade experienced enough changes as can be witnessed from

Managing Profitable Growth in Emerging †MyAssignmenthelp.com

Question: Discuss about the Managing Profitable Growth in Emerging Markets. Answer: Introduction: In the month of September in 2010, Woolworths Macro commenced an innovative MC Saatchi created movement bringing in its Wholefoods market organic variety into the dominion of conventional shoppers- stating them that one does not have to be a hippy to be strong. Two of the TVCs fore fronted the campaign through the best use of humor in conveying the positioning of the products of Wholefoods Market organic assortment that is to be enjoyed by the regular shoppers. The core theme of the campaign was you dont have to be hippy to be healthy when one is planning to shop at Woolworths Macro, revealing the proposition that the organic range at Woolworths Macro Wholefoods is for everyone (Riley et al. 2014). Woolworths found itself lying in a corner on this one and the ways of promoting the range of Macro Organic without deflation of its main brand fresh food documentation. For years this brand has been making up stories about their customers and managers and the love that has been exhibited by them towards fresh quality foods. The organization needs to focus on its products, which if lacking, the organization needs to shift it on its customers. It is about understanding on the ways people feel in buying these products. Woolworths launched the Macro Own brand in offering their customers a feel of being at home with ingredients that are encumbered with nutritious decency. This range provides products that are low in fat, salt and sugar while being elevated in good substance like fiber, vitamins and calcium. People have been changing their taste and preferences and they are becoming more health conscious which is why this brand extension from the house of Woolworths has been well-accepted by the people in Australia. Woolworths never believed that everybody would have a yoga instructor to advise them on good health or be a health nut himself, so when it is about the products of Woolworths, they try and keep thing pure and uncomplicated. Vegemite Brand: Unsuccessful Brand Extension: Vegemite was one of the most popular brands from Australia that unveiled a product extension in the year 2009. The media heavily criticized it and consumers for naming the product iSnack 2.0 and the indignation that followed hit the news headlines across the globe. It was a shocker for everyone on how a company that has been considered so much of consumer focused could get it this erroneous. The campaign of How do you like your vegemite? was thought of to satisfy their customers need and associate them with the product. This marketing campaigns success led Kraft foods to go for an extension of their product. Vegemite sales were dropping for the past five years and so was its market share almost by 10 per cent margin. The organization people found out that the Australian people were having Vegemite with other tastes with some of the moms using it with the well-liked Philadelphia Cream Cheese for diluting the bitter taste while presenting it to children. The organization came up with a new product in no time without losing out on any momentum. For continuing it with the engagement with their customers they launched their new product with no name. It was simple labeled as name me which sounded interesting. This strategy was seen as the best for engaging customers. The excitement and encouragement that it brought in was immense in venturing into new markets. They eventually gave their brand a name but it did not fit in into their current brand and the image that has been generated by the management (Kaur, Harleen and Pandit 2016). Customers suggested the name Chessymite, though Kraft wanted something that would be able to replicate the element of snacking in order to differentiate from the classic Vegemite. Another suggested name was iSpread 2.0 which was later modified to iSnack 2.0. This naming of the product brought in huge repercussions and suddenly this product was making a lot of headlines all across the globe. People did not tak e a liking of the new name as it sounded like a technical product, not fitting with their heritage. Its marketing failed in taking into consideration their old customers and how they would take this new name as they were too busy in thinking about their new customers (Hayran, Ceren and Grhan-Canli 2014). Within a week it was announced that the newly given name would be changed after conducting an audience polls as this iSnack 2.0 is simply not Australian. It later got changed to Chessybite chosen by the customers through a poll. Vegemite proved to be good listeners in the initial stage with their campaigns but the wrong selection of name led to drop in sales of the product. Proctor Gamble Brand Hierarchy and Brand Portfolio: Brand hierarchy can be defined as the means of abridgment of the brand strategies by exhibiting the numbers and the environment of common and typical elements of brands across the product of the organization in revealing the unambiguous ordering of the elements of brands. Corporate Branding: It can be stated as the observance of making use of the companys name as the brand name of the product. It is normally an attempt to employ equity in corporate brand for creating the brand appreciation. Example: Proctor and Gamble, Unilever Family Brand: It is when a cluster of products are given the similar brand name which is various products of the company are being marketed under the name of one brand. For instance in case of Proctor and Gamble it would be household products like Duracell and Eukanuba and other beauty care products like Olay and Head Shoulders. Individual Brand: Individual branding which is otherwise known as the individual product branding or even multi branding is a marketing strategy of philanthropy of each element within a portfolio through the unique brand name (Reddy, Reddy and Venkatesulu 2016). The benefit of individual brand name is that each product would be having an illustration and identity of its, that would be exclusive in nature. However, its disadvantage lies in the fact of enough complexity and expense implicated in augmenting a separate program for marketing in building adequate brand equity level. Proctor Gamble has many products that itself exhibits as an individual brand like Olay, Pantene, Braun, Duracell and Gillette. Modifier: It can be referred as the word or phrase that irrespective of whether it being family, corporate and individual brands is engaged necessitating promoting differentiated brands according to the various types of items involved. PG makes the best use of the social media sites like YouTube, Twitter and Facebook though having negligible presence on other websites like Pinterest and Google Plus. PG needs to channelize more resources towards the key sites such as Google+ along with the other sites for attaining enough reach. Online advertisement takes in the lowered impact of media. The company should aim their marketing penetration strategy through the strengthening of their market presence by attaining major shares in the market than their competitors (Riley et al. 2013). They need to provide services that are unique in nature, promoting the premium prices and increasing their per unit sales. In case of the marketing development, the company needs to start observing the trends that are present in the market, especially the ones that are being settled by their competitors. The innovation in the marketing development is introducing the updated version of the leading products of the company. In case of the divers ification strategy the organization needs to involve their stakeholders more along with obtaining the global and local company for increasing the assets of company in big volumes. The acquisitions of the company are for increasing the sort of the products that are being hosted by the company. The organization of the stature of PG should be able to thoroughly monitor through the various departments like the business units and organizations of developing market. The market development companies are in the habit of keeping a watch on the segments of the market and the existing trends though the units of business specifies the suitable strategies. Reinforcement program of Qantas: Qantas still remains the most valuable airlines of Australia, though its rankings are stating a different story. Trouble for Qantas would always be a bad news for Australia. This national carrier is the flag bearer for Australia at the global stage. It has been the first point of getting in touch with the visitors having with the country and its tailfins advertising the significance of Australia to travelers at the airports internationally. If Qantas were to fall short, it would be having an important brunt on pulling towards the country the factor of tourism, experienced people and speculation into Australia (Stuijfzand et al. 2016). Qantas was positioned at 14th place in Australias most valuable 100 brands only to slip to 17 this year. Qantas needed to reinforce their brand, coming up with new marketing programs having the ability to reinforce the brand through its spirit and worth. This facilitates the brand in generating more awareness, intensifying its reflection and market place existence. Qantas has adopted the platform of integrated marketing management offering appreciably operational competence, aperture the door for real-time customer campaigns. Implementation of all-in-one marketing stage is assisting Qantas a great deal for improving the campaigns, opening the door for real time customer rendezvous and communication. The industry of airlines is a tough business to be in. The costs are generally high with low margins where price is often stated by the fuel price over a time period. Qantas has announced a return of the profits, having undergone a belligerent Transformation Program. The airline has reported underlying pre-tax profits of around 975 m Australian dollars that is being compared to a loss of 646 million prior to a year (Reddy, Reddy and Venkatesulu 2016). The company has been highly emphasizing on the investments in technology, customer loyalty, technological investments and other digital strategies. This $2 billion Qantas transformation program has been the biggest step change in the organization, without which the company could not have announced any sort of profit. Qantas has always believed in the customers as their core strategy for which the transformation program has been convoyed by the regular investments in aircraft, training and technology. Qantas has also brought in the Qantas Acquire Loyalty program for its frequent fliers that are gradually becoming significant to the airlines using the customer data for offering more personalized services (Landis et al 2013). The organization has also purchased a calculating stake in the actuarial and data analytics adding to the in-depth imminent ability offering a new stream of revenue. 7 - Eleven Australia Pty Ltd. Revitalization Strategy: 7-Eleven Stores Australia Pty Ltd is an overall Australian owned family business that is being operating as the independent licensee of 7-Eleven in Australia. One of its products by the name of Slurpee became the worlds most accepted frozen carbonated beverage that was first known by the name of Icee (Dev, Chekitan and Kevin Lane Keller 2013). The year 2009 witnessed more than 10 million Slurpee cups being purchased resulting in the state of Brain Freeze. Slurpee was a product that was devoid of any significant marketing research and advertising and the product had it in it to sell itself. However, during the mid 2000s as part of its Project Energize program, 7-Eleven Australia went on board for a campaign to revitalize the brand Slurpee by capitalizing on the intrinsic appeal to the younger generation of people. 7-Eleven created a visual identification for celebrating the experience of Slurpee by fetching to life four things which are: Cram for More, Brain Freeze, Color your Tongue and Mix it Up. The genuine customers were being cast as Slurpers, creating a fresh visual language for the brand that was being revolved across all the touch-points, point-of-scale. To distribute this new situation in store, 7-Eleven Australia set regarding creation of an experience that the competitors would never be able to imitate. The core strategy was the creation of the Slurpee zones. These zones were brightly colored facilitating their customers for creating their Slurpee at their own individual place within the store, offering highly observable encouragement for the brand. This Slurpee zones provided the young guns the space for a social experience along with the prospect of mixing flavors and entering into the prize competitions. This Slurpee zones were transporting an experience in retail proscribed by customers with the chance of adding value beyond the limits of a simple consumptive procurement (David 2014). Certain marketing campaigns took in shoulder campaigns where a new Slurpee prod uct was offered that had advantages beyond the limit of refreshment. 7-Eleven also urbanized partnerships in confectionary that shared the brand values of Slurpee brand. These in turn buoyant customers in making numerous purchases in forming the Slurpee brand. The Slurpee revitalization program resulted in improved point of scale material for promotion, design of cups, augmenting the Slurpee zones and regular promotions and tie-ups. Reference: DallOlmo Riley, Francesca, Chris Hand, and Francesca Guido. "Evaluating brand extensions, fit perceptions and post-extension brand image: does size matter?."Journal of Marketing Management30, no. 9-10 (2014): 904-924. Link: https://www.researchgate.net/publication/266943857_Evaluating_brand_extensions_fit_perceptions_and_post-extension_brand_image_does_size_matter Dev, Chekitan S., and Kevin Lane Keller. "Brand revitalization."Cornell Hospitality Quarterly55, no. 4 (2014): 333-341. Link: https://journals.sagepub.com/doi/abs/10.1177/1938965514525681 Hayran, Ceren, and Zeynep Grhan-Canli. "Brand extensions."The Routledge Companion to Contemporary Brand Management(2016): 136. Link: https://books.google.co.in/books?hl=enlr=id=pq2uDAAAQBAJoi=fndpg=PA136dq=Hayran,+Ceren,+and+Zeynep+G%C3%BCrhan-Canli.+%22Brand+extensions.%22+The+Routledge+Companion+to+Contemporary+Brand+Management+(2016):+136.ots=wGSmu9olaVsig=hsCC3kOVf4bSVKO3nQQpbi84gIo#v=onepageqf=false Kaur, Harleen, and Ajay Pandit. "Consumer evaluation of brand extension: Empirical generalization and comparative analysis."Journal of Empirical Generalisations in Marketing Science15, no. 1 (2014). Link: https://www.empgens.com/article/consumer-evaluation-of-brand-extension-empirical-generalization-and-comparative-analysis/ Keller, Kevin Lane. "Brand Revitalization."The Future of Branding(2015): 314. Laforet, Sylvie. "Effects of organisational culture on brand portfolio performance."Journal of Marketing Communications23, no. 1 (2017): 92-110. Link: https://journals.ama.org/doi/abs/10.1509/jmkg.73.1.59?code=amma-site Landis, L. "Reinforcement Strategies for High Performance Composites."Design World, March4 (2013): 2013. Link: https://books.google.co.in/books?id=pF04DQAAQBAJpg=PT359lpg=PT359dq=Landis,+L.+%22Reinforcement+Strategies+for+High+Performance+Composites.%22+Design+World,+March+4+(2013):+2013.source=blots=e4PCInS-Rmsig=ZVBimFDcFiBbLr9SJ1YpFUTGTu0hl=ensa=Xved=0ahUKEwiRrNL74L3TAhVLs48KHV_yCh0Q6AEIITAA#v=onepageq=Landis%2C%20L.%20%22Reinforcement%20Strategies%20for%20High%20Performance%20Composites.%22%20Design%20World%2C%20March%204%20(2013)%3A%202013.f=false Booth, Sue, and John Coveney. "Big FoodThe Industrial Food System." InFood Democracy, pp. 3-11. Springer Singapore, 2015. Link: https://link.springer.com/chapter/10.1007/978-981-287-423-8_2#page-1 Dixon, Jane, Libby Hattersley, and Bronwyn Isaacs. "Transgressing retail: supermarkets, liminoid power and the metabolic rift." InFood Transgressions: Making Sense of Contemporary Food Politics. Ashgate Publishing Ltd, 2014. Link: https://books.google.co.in/books?hl=enlr=id=9PcFDAAAQBAJoi=fndpg=PA131dq=Woolworths+Macro%E2%80%99s+Wholefoods+Market:ots=XOfEW-tXqDsig=5m5YLbrNNcTZgy_YH0KXv8sFHP4#v=onepageq=Woolworths%20Macro%E2%80%99s%20Wholefoods%20Market%3Af=false Beverland, Michael, Angela Dobele, and Francis Farrelly. "The viral marketing metaphor explored through Vegemite."Marketing Intelligence Planning33, no. 5 (2015): 656-674. Link: https://www.emeraldinsight.com/doi/abs/10.1108/MIP-08-2014-0146 Park, Seung Ho, Gerardo R. Ungson, and Andrew Cosgrove. "Defining the Drivers of Profitable Growth." InScaling the Tail: Managing Profitable Growth in Emerging Markets, pp. 67-90. Palgrave Macmillan US, 2015. Link: https://link.springer.com/chapter/10.1057/9781137538598_7#page-1 Steenkamp, Jan-Benedict. "Organizational Structures for Global Brands." InGlobal Brand Strategy, pp. 151-179. Palgrave Macmillan UK, 2017. Link: https://link.springer.com/chapter/10.1057/978-1-349-94994-6_6